You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Authors containing Mario Figini.
ANA has found 1 results for you, in 4421 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Measuring the vitality of a product after its launch

The paper is divided into four parts illustrating problems linked with verifications a Company can be faced with, within the market realities, when it decides to launch/relaunch/modify a product. This verification takes place after the research...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Authors: Fausto Falcone, Mario Figini
Company: Nestlé
June 15, 1991
×

Citation

Falcone and Figini (1991a, June 15). Measuring the vitality of a product after its launch. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/measuring-the-vitality-of-a-product-after-its-launch